The technique of optimising the content of a webpage for search engines is known as on-page SEO (sometimes known as "on-site SEO"). On-page SEO's ultimate goal is to help search engine crawlers understand the meaning and context of your pages by speaking the "language of search engines". 13 Commonly Used Terminologies used in On-Page SEO are below.
Title Tag Optimization: Using descriptive words and phrases in your page's title tag assists both users and search engines in better understanding the page's focus.
Optimization of Website Description: A description tag is also known as the meta description tag, which provides search engines with a description of the page content for the index of search engines. The quality of the snippets shown in search results may be affected by an informative description meta-tag on your pages.
ALT Tag/Image Upgrade: An alt tag is the HTML text that appears during the loading of an image or the position of a cursor in the image. Alt tag is useful in SEO because keywords can be included in the search engine.
Optimization of header tags: Header tags must be used to structure the content for each web document. We distinguish our web page content with heading tags. To define headings on a web document, < h1 > tags to < h6 > are used to optimize the search engine.
Anchor Tag Optimization: The anchor tag is used to generate an image or text hyperlink which opens a different page or springs the browser to another portion of the current page when a user is clicked on. An anchor tag is used for targeted keywords for SEO purposes.
URL Optimization: Two types of URLs, static and dynamic, are classified. A static URL remains the same as the Web page contents, as long as the modifications are not hardcoded in the HTML. A dynamic URL is one that is the result of a website search that runs a database on a script. Our URL should be static for SEO purposes.
Canonical Concern: The website should be free of canonical errors; it should only use one version for all uses, either http://abc.com or http://www.abc.com. When both URLs open, search engines treat them as two separate web pages, resulting in duplicate content in both URLs.
Backlink: A backlink is created when a website or web page links to another website. Backlinks are the most important metric for determining a webpage's ranking on all major search engines, including Google. To increase traffic to your website, you must implement a link-building strategy.
Sitemap: Sitemaps are added to websites to make users more comfortable, and search engines crawl these sitemaps as well. Sitemaps also help improve the site's ranking. A sitemap lists crawlable URLs and can include additional information such as your site's most recent updates, frequency of changes, and importance of the URLs.
Robot.txt Optimization: A robots.txt file is a text file that is used to prevent some of our website's pages/URLs from being crawled by search engines.
404 Error: A 404 error indicates that the webpage you attempted to access could not be found on the server. It is a Client-side Error, which means that either the page was removed or moved and the URL was not updated, or you typed in the URL incorrectly. There is no URL on the website that redirects to the 404 error page.
RSS (Rich Site Summary) Feed: RSS (Rich Site Summary) is a format for delivering frequently changing web content. Many news sites, blogs, and other online publishers syndicate their content as an RSS Feed to anyone who requests it. As a result, it is critical that your website provide your subscribers with regularly changing content.
W3C Validation (HTML and CSS Validation Error): HTML and CSS errors should not be present on a website for SEO purposes, according to W3C Validation. As a result, we analyze your website and identify HTML and CSS errors.